Marketing Coordinator
ROLE & PURPOSE
The Marketing Coordinator will work within the Administration Team and report directly to the Administration Manager.
The Marketing Coordinator is responsible for implementing the marketing plan in alignment with the organizational mission and vision, executing various marketing initiatives, and coordinating marketing and promotional activities.
This role involves collaborating with different departments to ensure effective pricing, packaging, and sales delivery. It also includes developing creative marketing content and materials to generate awareness and interest, and coordinating promotional campaigns to maximize sales and revenue potential.
DUTIES & RESPONSIBILITIES
1. Implement Consistent Branding, Image, & Identity
- Develop organizational identity and image based on the mission and core values.
- Create, schedule, and manage content across social media platforms (posts, stories, reels, short-form video).
- Film and edit video content using appropriate software.
- Build and distribute email campaigns (newsletters, announcements).
- Implement and coordinate consistent use of branding.
- Organize the C2 to be involved in Community Events.
- Assist in organizing Inhouse events for C2 Staff functions.
2. Create and Maintain a Marketing Plan
- Create and schedule engaging organic content across social media platforms.
- Implement email marketing campaigns, including content creation and distribution.
- Update website content and ensure information remains current.
- Coordinate production of marketing material including brochures, signage, advertisements, presentations, and promotional materials.
- Assist with photography and videography coordination, asset management, and content organization.
- Support digital advertising campaigns and monitor campaign performance.
- Provide marketing/design support to promote any in-house events.
3. Manage the Promotion of Memberships, Programs, Products, and Services
- Create awareness using appropriate channels and initiatives to maximize reach.
- Develop knowledge of memberships, programs, products, and services through collaboration and communication with internal departments.
- Create posters, digital advertisements, program graphics, signage and promotional materials.
4. Manage Sponsorship, Advertising and Trade Agreements
- Assist Recreation Manager to create and maintain an inventory of sponsorship and advertising opportunities.
- Assist Recreation Manager to promote sponsorship and advertising opportunities to maximize sales.
- Assist Recreation Manager to develop sponsorship and advertising agreements to create long-term partnerships.
- Keep an accurate inventory of sponsorship, advertising, and tenant agreements • Responsible for monthly invoicing of all pertinent agreements.
5. Coordinate Grants and Fundraising Initiatives
- Identify opportunities where grants or fundraising may be appropriate to generate revenue or offset costs.
- Research and investigate potential grants.
- Prepare grant proposals and submit applications.
- Monitor grant status and prepare reports to ensure compliance.
6. Collaboration and Event Support
- Communicate with Lead Bartender to coordinate and organize wine, spirits and beer for Special Events.
- Coordinate sponsorships for In-House Special Events.
- Communicate with Events Manager regarding details for special requests.
QUALIFICATIONS & SKILLS
- Post-secondary education in Marketing, Communications, Business, or a related field.
- Previous experience in marketing, advertising, or related role.
- Knowledge of marketing plans, including strategies, campaigns, and analysis.
- Proficiency in Microsoft Office suite and familiarity with reporting, presentation, and analytics tools.
- Proficiency in the use of digital marketing platforms, trends, and techniques.
- Previous experience with websites and online sales platforms.
- Previous experience with graphic design and content creation
SKILLS
- Strong organizational skills with the ability to plan and manage multiple projects simultaneously.
- Excellent verbal, written, and listening communication skills.
- Exceptionally high level of customer service.
- Creative mindset with attention to detail and accuracy.
- Ability to work effectively in a team environment and collaborate with cross-functional departments.
- Flexibility to adapt to changing priorities and deadlines in a fast-paced environment.
- Decision-making and problem-solving abilities.
